Multimedia: The State of the Industry

The short answer: all change.

The short term: no money.

Key insight: Good journalism has always been subsidized.

That’s my quick-and-dirty summary of a report into the state of the multimedia and visual storytelling industry recently released. But don’t let that put you off. What’s also clear is that there is some hope for the visual storyteller. The way ahead might be murky, but some will find a route through it.

In his hour-long presentation to a World Press Photo gathering in April, report author Dr David Cambell summarized the key findings. Listening to the podcast of that presentation, I found Campbell’s clear, measured presentation of the information primarily pragmatic, yet imbued with elements of hope — both for the future of journalism and for the ability of news gatherers and individual practitioners to earn a living from their craft.

Visual Storytelling in the Age of Post Industrial Journalism: download the full research report.