Latest SA print circ results: double the no. of new publications than closures. Wow!

ABC Q2 highlights



Key insights over this period:

• The number of new publications is almost double than those of closures and almost 80% of the new titles are magazine titles.

• There is a total of 794 ABC members: 487 magazines and 307 newspapers.

• These 794 members circulated 34,127,863 copies during Q2. The largest sector was the custom magazines with over 12.6 million copies by 92 publications. This was followed by 6.3 million copies by 203 consumer magazines and then 5.2 million by 174 free newspapers.

• The table reflects the results for the other sectors.

• And the last insight over this period is that the World Cup Soccer seems to have had very little impact on print.

Main changes over this period review

Newspapers: total circulation has declined by over 163 000 copies quarter on quarter.

• The daily newspapers account for 106 000 few copies sold and this decline has predominantly come from the English titles.   A total of 15 newspapers declined and only one newspaper saw an increase. Whilst Daily Sun lost the most – 13.67%, this newspaper remains three and a half times larger than its nearest competitors. The Citizen has seen an increase of just less than 11% increase which can be contributed to a reduced cover price and better distribution.

• The weekly newspapers saw a decrease of 6% in copy sales. Soccer Laduma has the highest circulation even though they lost 10% in circulation. Mail and Guardian lost 8.5% in circulation and Ilanga was the only newspaper to show an increase – 4.88%.

• Weekend newspapers sees Sunday Times as being the highest copy sales with an almost 5% increase (267 361), this is then followed by Rapport who had a drop of nearly 8% (252 822), Sunday Sun with an increase of 8.77% increase (230 365) and then City Press with a 4% decrease (165 644).

• Community newspapers show the most stable results.

Magazines: total circulation has increased for magazines overall, however this has been driven up by the re-admission of some magazines.

• Consumer magazines are very stable. Family interest magazines have shown a 1.4% increase with Lig, Drum and  Bona all reporting almost 13% increases however Readers Digest has had a decrease of 26% of copy sales.

• Male interest magazines increased by 3.4% and this was specially due to the growth by Stuff Magazine. Men’s Health saw an increase of 6.7% and FHM saw a drop of 7.8% although remains the second highest circulating male magazine.

• The motoring category is down by 2.2% where those publications falling into the sports and hobby category enjoyed an increase of 6.3% in copy sales.

• In the women’s general interest category copy sales dropped by 4.4% although 5 titles did show a growth.

• Business to Business magazines have seen a decrease of 3.6% copy sales despite there being 7 new entrants into this category.

See below for the detailed spreadsheets reflecting the previous period and the latest ABC figures for all publications that are members of the ABC. The full presentation can be found on www.abc.org.za.

Formed in 1988 and located in Johannesburg, Durban and Cape Town, one of SA’s leading media agencies, The MediaShop’s 360-degree offering goes beyond merely planning and buying, instead follows carefully defined strategies. The MediaShop modus operandi is to integrate with each client’s business goals and objectives across all communication channels. The MediaShop integrates into client’s marketing team, ensuring the target market not only sees, but internalises, the advertising message. This is The MediaShop. “Open 24 hours… no problem!” For more information, visit www.mediashop.co.za Follow us on twitter: http://twitter.com/MediaShopZA. www.themediashop.co.za

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Documents:

Okay, so call me a tech geek, but nice going ‘STUFF’ mag. Well done, Charles and Toby!

Then I note the comment that ‘consumer magazines are very stable.’ I must confess I’m pleasantly surprised by that, and particularly the fact that ‘the number of new publications is almost double than (sic) those of closures and almost 80% of the new titles are magazine titles.’

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